They are fun and definitely noticeable! This struck me as a whole new way to create a WOW factor using graphic design and good ole sticky paper.
This is my favorite from the Malaysia Airlines tray tables. designed by Ogilvy & Mather Agency Kuala Lumpur, Malaysia. The Ad is for...
Golden Holidays consist of Malaysia Airlines packages that target the domestic market with attractive prices (flight + accomodation). The task was to cross-sell the packages to current passengers debunking the perception that traveling with Malaysia Airlines is expensive. Stickers were placed onto the pull-down meal tray on-board selected Malaysia Airlines domestic flights making the captive audience “feel” their next holiday.
Smart Idea!
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